Promotion, Tourism and Destination Marketing
We promote Fairport and Perinton as a destination to regional, national, and international audiences. We host travel writer and tour operator familiarization tours; create and place ads in the Visit Rochester, Finger Lakes, and Upstate travel and tourism guides; manage social media pages with 15,000+ followers; provide 500 visitor and new resident welcome bags annually; operate a visitor information center and kiosk in Box Factory.
Bushnell’s Basin - We created a logo and tag line “Perfectly Perinton”, Facebook page, and print advertising defining and promoting the Basin as a destination to visitors and residents alike.
Event Marketing – We produce the annual Fairport Oktoberfest celebration; provide advertising, public relations, and marketing support for Fairport Canal Days, Scarecrow Festival, and Come Home for the Holidays. We also provide in-kind support to Fairport Music and Food Festival and other community-benefit events.
“Fullam’s Corners” - We re-branded the Jefferson/O’Connor Road/31F business district via naming and logo design based upon the historic place name of the area.
Tourism Kiosk at Eastview Mall – In partnership with Senator Alesi and Wilmorite
Put Your Foot Down – Lift bridge repair awareness and promotional campaign of 2006